Top 7 Launch Mistakes Made By New Women Entrepreneurs

Not getting enough leads to convert into buyers? Here are 7 marketing mistakes you must fix.

When I asked new women entrepreneurs in The Passion Project Launch Lab, “What is your biggest challenge with launching or growing your business?” I got some interesting responses. Some of the most prevalent questions were…

What is the best way to get qualified leads?

How can I attract more of the right customers?

What customer acquisition strategies work best for a new business?

While it’s impossible to give a blanket answer on the right way to get qualified leads that convert into customers, it is possible to break down the mechanics of what isn’t working.

Here I came up with seven of the most common launch mistakes made by women entrepreneurs that get in the way of growth.

It’s important to get this right because you are investing your precious time and money in starting your business, and you want to be able to not only deliver on your mission, buy stay in business without having to give up and get a job!

Here are the top 7 reasons why you are not getting enough leads that convert into buyers

1. You are not hitting the right ideal buyers – the people you are marketing to may not be your ideal clients. You may be targeting a demographic and not the people who are perfectly ready to respond to your offer. While your clients may have things in common, like gender, age, location, industry or title, there are much subtler characteristics that you might be glossing over that would attract ideal clients to you like moths to a flame.

2. Your marketing messaging is not resonating with your ideal buyers – this will happen if you have the wrong ideal clients too, but let’s suppose your targeting is perfect. Your ideal clients are ripe and needing exactly what you have to offer, but your marketing isn’t hitting the mark. You are not striking a chord with your words or offers.

3. You are not giving them a way to experience your value. Whether you sell a product or service, there must be a way for them to ‘experience’ your value. You can do this in many ways – through direct contact with your product or service, or through testimonials of others who have benefited, or expert reviews. When someone can see themselves benefiting from your offer and can imagine the experience of value, they buy.

4. You’re not doing enough marketing, or enough of the right marketing.  According to Tony Robbins, it used to take just four “touches” or experiences with your brand to get someone to convert to being a buyer. In today’s oversaturated internet marketplace, it now takes 16 “micro-conversions” to get a new customer.

Your marketing may not be working because are giving up too soon! Effective marketing is about testing and learning what works and what doesn’t. When you give up too soon, you cheat yourself and you cheat your potential clients from ever experiencing the transformation you offer. Test and iterate your messaging and your offer and be sure to address objections up front.

5. You’re not spending enough time or money on your marketing. It takes time and it also takes strategic investment to build up your online brand. You may not be giving enough time or enough budget to your online marketing efforts. This is a great place to delegate to an expert. Social media algorithms change quickly. What works one month may not work the next.  Pick only one, maximum two, online channels that you will pursue and find an expert that can help you not only build your brand, but get a steady stream of leads into your online funnel.

6. Your product or solution is not what your ideal prospects want to buy. I’m sad to say I’ve seen women entrepreneurs struggle with this much too often. It’s what can happen when you are seduced by every new training program with the “Instant Client Formula” or the latest online marketing program for only $1997!

When your focus is on the process and not on the connection of your product or service to your ideal clients wants and needs, you can bleed cash and bootstrap yourself back into a job quicker than you can pivot to a new offer.

Spend more time up front testing and validating your offer before you ever invest a cent in marketing. Get yourself an expert mentor who can lead you in the product launch process. Don’t waste valuable capital on strategies that are dead before they start.

7. You don’t have a sales strategy or your sales strategy is not working. Marketing is great. But unless you are making an offer to a customer where they can take a card out of their wallet and buy, you don’t have a business. If you are offering a service, if you are not selling you are not serving.To fulfill your mission and purpose, you need to make an offer for your ideal clients to work with you and buy from you.

Every conversation is a potential for a connection to a sale – and I don’t mean in a sleezy, snake oil salesman type of way. You can be sincere and authentic in every approach to an opportunity. Your mindset is the battlefield here and the first thing you need to master so that you can receive more cash. If you don’t value yourself, you won’t charge for your services or you won’t charge enough. Your lack of standing in your value prevents your ideal clients from standing for theirs. Boom. Did you feel the impact of that?

If you want to keep up with my latest training on how to launch and grow a profitable business, join me in The Passion Project Launch Lab on Facebook. 

It’s where you can mix and mingle with other women entrepreneurs and get tips on how to best grow your business.

Here’s to success beyond your wildest dreams…

P.S. I’m putting the final touches on a new training that I’m calling “Master Your Mindset. Master Your Business. How to stop sabotaging your own success” and I’m super excited about it. Stop by the Facebook Group (button below) and post a question there. I’ll hop on and answer you as soon as I can.